POINT-OF-SALE (POS)

Havill PackPrint Developments has extensive experience in managing POS projects. Projects could include Free Standing Displays (Board, Moulded Plastic, Combinations), Pallet Displays (1/4 pallet, full pallet), Gondola End Displays, Custom Shelf Ready Bays, Signage, Large Format Posters, Counter Displays, etc. Speak to us about your ideas for your next marketing project.

Initial Consultation and Brief - POS

Any initial contact and briefing on any project is provided free of charge. At your instigation we will have a conversation on what information you can share regarding your project and determine what services we can offer to assist.

Visits outside of the Melbourne metropolitan area may require reimbursement of travel costs. These will be discussed during our initial discussion.

Product Display Assessment

We look at the product to be displayed and the location required for the promotion. We consider the options with regard to how best to present the packaged product and the desired promotional purpose of the display item. Most often this is done in conjunction with Marketing and Advertising personnel. Havill PackPrint Developments creates the physical structures to best support the promotional requirements. These could include:

  • Temporary or Semi-Permanent Free Standing units: Contains & protects products, communicates brand and provides functional attributes. Most often is a prepacked unit transported directly to the retailer and set up in store on floor. Design elements may reflect the promotional theme.
  • Temporary or Semi-Permanent Palletised units: Contains & protects products, communicates brand and provides functional attributes. Most often is a prepacked unit transported directly on pallet to the retailer and set up in store on floor. Design elements may reflect the promotional theme.

Recommendations are made regarding the desired locations and the best display mediums to achieve desired marketing objectives. Multiple options may be considered with variations based on cost, durability, functionality, ease of use, etc.

Structural Design, Sampling and Prototyping

Once a selection of display type is made accurate design, sampling and prototypes are required. For some products this can be a complex procedure for others it can be relatively simple.

Transport and assembly testing may be required and approval sought from the retailer. We can provide practical assistance with this process.

Budget Recommendation and Supplier Assessment

Once a project development plan including package specification, design and manufacturing options, has been decided more detailed budgeting and supplier selection processes can be performed.

Assembly and Packing Assessment

Havill PackPrint Developments can assist in briefing and training your in-house or external assembly and packing supplier. If requested we will source a supplier for you.

POS Specification and Version Control

We can assist in the full specification of POS components and provide version control processes to ensure the final approved production meets specification.

Graphic Design

We can provide Graphic Design services to suit POS mediums and styles or assist your own designer to provide designs for your POS Components ensuring they meet corporate standards and achieve your marketing objectives. Some components may require specialist design services.

Pre-press Management

The process of converting the graphic and structural design elements to suit the component medium can lead to disappointment if not executed correctly. Management of the pre-press process can reap significant benefits.
Pre-press management involves all aspects of the production process including material quality control, structural formes and die production and on-press print proofing.

Contracted Project Management (CPM)

This is essentially all the above processes rolled into one project. Havill PackPrint Developments can provide a complete Project Management Service from concept through to delivery.

Project Review

Any project we undertake will include a review on achievement of Project Objectives. All work undertaken by Havill PackPrint Developments is reviewed not only against Project Outcomes but also your assessment of Havill PackPrint Developments performance. This process will be discussed during the project planning phase.

Confidentiality

Havill PackPrint Developments agrees to keep confidential any details of any project unless written permission for disclosure is provided. Disclosure of confidential information to third parties for the purposes of quotation or project development may be required but customers will be advised and permission sought before such disclosure occurs. Havill PackPrint Developments can request all suppliers and service providers to sign confidentiality agreements if so directed by our customers.